Can I do the brand now and the website later?

Yes. Brand Strategy & Identity ($4,000 one-time) stands on its own, and a Custom Website can follow when you're ready.

Will HEM redesign my logo during a Custom Website project?

No. A Custom Website translates your existing identity; new identity work is scoped separately.

Answers · Sequencing

Should you build your brand before your website?

If you don't yet have a working identity, build the brand first or together with the site: Signature Brand + Website ($10,000 one-time) does both from one strategy. If you already have a logo, color, type and guidelines you're happy with, go straight to a Custom Website ($8,000 one-time).

Signs that point each way

Choose Signature Brand + Website when

You're launching a new business, relaunching, or your current logo and colors don't reflect who you are now. Designing a site on an identity you plan to replace means paying for the site twice.

Choose Custom Website when

Your identity is established, documented and consistent, and the problem is the site itself: it's outdated, hard to update, or doesn't explain what you do.

In between?

If you have a logo but no system, brand guidelines ($1,500 one-time) can document what you have before a Custom Website, without a full identity project.

A quick test

Gather your logo files, colors, fonts and a few examples of how you use them. If that takes minutes, you likely need a website. If it takes days or you don't like what you find, start with the brand.

What both website routes include

Up to 5 custom-designed pages
Mobile-responsive design
SEO basics
Domain connection support
Training video
30 days post-launch support

Boundaries

Custom Website does not include brand identity, copywriting, photography or video.
Copywriting is separate for both routes.
Ecommerce and complex integrations require a custom scope.
Hosting, domain and platform subscriptions are separate.