Describe your brand or website goals and our AI-powered guide will suggest the most relevant HEM service. It’s a starting point—the studio confirms every scope with you.
Signature
One vision. Every touchpoint.
01
One-time
Signature Brand + Website
One connected brand and digital experience, built together from the strategic foundation through launch.
Best for
A new business or an established business preparing for a cohesive relaunch.
$10,000One-time
What’s included
Strategy and positioning
Logo suite
Color palette and typography
Brand guidelines
Key brand assets
Up to 5 custom-designed website pages
Mobile-responsive design
SEO basics
Domain connection support
Training video
30 days post-launch support
Scope boundaries
Content creation and website copywriting are available separately.
Additional pages and ongoing website maintenance are scoped separately.
Premium ongoing social and personal-brand support across Facebook, Instagram and LinkedIn, combining narrative direction, publishing, monitoring and reputational judgment.
Best for
Executives, founders and visible leaders who need sustained narrative direction and coordinated channel management.
$6,500Per month
What’s included
Documented narrative voice and communication style
Day-to-day management of Facebook, Instagram and LinkedIn
Copywriting, content direction and scheduling using supplied or approved assets
Client approval before every publication
Channel response, message and public-sentiment monitoring
Routine response protocols and escalation for sensitive matters
Senior coordination with designated client stakeholders
Scope boundaries
Post and reel volumes, response hours, publishing cadence and HEM-specific contract terms are defined in the proposal.
TikTok, X, YouTube and other additional channels are quoted separately.
Paid media and ad spend, photography, videography and third-party production are not included and are quoted before work.
Standard monitoring and routine response protocols are included; extraordinary crisis response is separately scoped.
No guaranteed crisis outcomes, legal services or guaranteed press coverage are included.
Detailed scope
Narrative & strategy
Define and maintain a documented narrative voice and communication style
Shape content direction around personal or business priorities
Thoughtfully sequence communications and announcements
Adapt messaging for intended audiences
Channel management
Manage Facebook, Instagram and LinkedIn day to day
Direct content, write copy and schedule approved posts using supplied or approved assets
Tailor LinkedIn copy for professional peers, partners and media
Submit all proposed content for client approval before publication
Monitoring & response
Monitor channel responses and messages
Flag items that need client attention
Follow agreed response protocols for inquiries and engagement
Define volumes, response hours and cadence in the proposal
Reputation & judgment
Review proposed content for reputational fit
Recommend what to publish or decline
Monitor public sentiment and media mentions
Use a defined escalation path for sensitive matters
Regularly review the public presence and propose changes for approval
Coordination & discretion
Provide one senior point of contact
Coordinate with designated client stakeholders
Check location, schedule and family information for privacy where relevant
Handle account access, materials and communications confidentially
Facebook, Instagram and LinkedIn are included in Executive Brand Management & Reputation Oversight. Custom scopes and additional channels such as TikTok, X or YouTube are available by separate quote.
Content
Content
01
Per project
Content Creation
On-brand photography and/or video shaped for websites, social media and wider marketing needs.
Best for
Brands that need a cohesive library of original visual content for agreed channels.
From $2,500Per project
What’s included
Creative direction and content planning
Photography and/or video capture
Final content suited to the agreed channels
Half-day, full-day or ongoing scope based on need
Scope boundaries
Shoot length, deliverable count and formats are confirmed in the proposal.
Location, travel and usage are confirmed before engagement.
Logo suite only. Full brand strategy and guidelines are separate.
$2,000One-time
02
Brand guidelines
A document covering use of an existing logo and visual identity. For businesses that already have a logo; new logo design is separate.
$1,500One-time
03
Additional website pages
A custom page designed within the existing website design system. Features and complex integrations are scoped separately.
$500Per page
04
Website copywriting
Brand-aligned website messaging and page copy. Page count is agreed before work begins.
From $750Per project
05
Website maintenance
Ongoing website upkeep. Tasks, update allowance and platform responsibilities are agreed before engagement; redesigns and new pages are separate.
$250Per month
06
Social media templates
The same 10-template branded Social Media Template Kit described above. Template design only; posting and management are separate.
$750For 10
07
Branded collateral
A deck, one-pager or another agreed branded asset. Deliverable length and type are agreed in scope; printing is separate.
From $750Per project
08
Website Care & Protection
The same Website Care & Protection plan listed under Ongoing care: routine updates, uptime monitoring, backup checks and up to 1 hour of small fixes per month. Larger changes are quoted separately. An alternative to the $250 maintenance or the $650 Website + Automation Care plan, not an added fee.
$350Per month
À la carte
Security.
HTTPS and basic security remain part of every standard website delivery. These are optional, separate purchases.
01
Security Review
A focused review of how your website's behind-the-scenes setup is protected, with written, prioritized recommendations.
Includes: Review of permissions and API-key handling; Database access rules; Spam protection; Backup and recovery settings, where applicable; Written, prioritized recommendations.
Not included: Implementation is not included; fixes can be scoped as a Security Upgrade.
$750One-time
02
Security Upgrade
Agreed security fixes and configuration, based on a review.
Includes: Agreed fixes to permissions, secrets, access rules, spam controls and backup settings, as applicable; Verification and handoff.
Not included: Scope is agreed before work begins. The Security Review is not automatically charged with this upgrade.
From $1,500One-time
03
Advanced Backend Security
A higher-scope option for websites with secure client areas, role-based access or more sensitive information.
Includes: Authentication and role-based permissions; Restricted database access; Server-side validation and rate limiting; Audit logging; Monitoring and recovery planning, as scoped.
Not included: Specialist testing and compliance work are quoted separately. No guaranteed security and no 24/7 response.
From $3,500Custom quote after a requirements review
Third-party subscriptions, hosting and usage fees are billed separately. Final scope is confirmed in your proposal.
The clear part
Pricing, plainly.
All prices are in USD. One-time and monthly billing are marked beside each offer. “From” prices depend on the agreed scope.
Exact deliverables, revision rounds, production costs and schedule are confirmed in a written proposal before work begins.
No package includes unlimited revisions. Third-party costs and anything outside the listed scope are identified before engagement.
Questions, answered
Finding the right shape.
How much does HEM Studio charge for a brand and website?
$10,000 one-time for Signature Brand + Website, up to 5 pages. Brand + Website + Automation starts at $12,500.
How much is brand identity only?
Brand Strategy & Identity is $4,000. It includes positioning, logo suite, color, type, and guidelines. The website is separate.
How much is a custom website?
$8,000 for up to 5 pages when the brand already exists. Extra pages are $500. Copywriting is from $750.
What does a from price mean?
It is the starting price. The final price is the agreed scope, confirmed in a written proposal before work begins.
Are hosting and copy included?
No, unless listed. Hosting, domains, subscriptions, and copywriting are separate.
Social media
Social media
One-time / set of 10
Social Media Template Kit
A flexible set of branded templates that keeps day-to-day social content visually consistent.
Brands with an existing identity that need a repeatable visual system for social media.
Per month
Executive Brand Management & Reputation Oversight
Premium ongoing social and personal-brand support across Facebook, Instagram and LinkedIn, combining narrative direction, publishing, monitoring and reputational judgment.
Executives, founders and visible leaders who need sustained narrative direction and coordinated channel management.
Detailed scope
Narrative & strategy
Channel management
Monitoring & response
Reputation & judgment
Coordination & discretion
Working sequence
Facebook, Instagram and LinkedIn are included in Executive Brand Management & Reputation Oversight. Custom scopes and additional channels such as TikTok, X or YouTube are available by separate quote.