Is a logo suite enough before a website?
It can be, but a Custom Website ($8,000 one-time) works from an established identity. With only a logo, many design decisions still have to be made during the site build.
Answers · Branding
What is included in a logo suite versus a full brand identity?
A logo is one file set; a brand identity is the system around it. At HEM Studio, logo design alone is $2,000 one-time, brand guidelines alone are $1,500 one-time, and the full Brand Strategy & Identity engagement — strategy and positioning, logo suite, color palette, typography, guidelines and key brand assets — is $4,000 one-time.
Which level fits your situation
Logo only
Logo design ($2,000 one-time) suits a very early-stage need: you need a mark to put on things, and you'll build the rest later. You get the logo suite, not the system.
Guidelines only
If you already have a logo you like but no documented rules, brand guidelines ($1,500 one-time) record how it should be used so everyone applies it the same way.
Full identity
Brand Strategy & Identity ($4,000 one-time) starts with strategy and positioning, then builds the logo suite, color, type, guidelines and assets as one system. This is the route when the look needs to work everywhere, not just exist.
The practical difference
A logo answers "what's our mark?" An identity answers "how do we look, everywhere, on purpose?" If you're about to invest in a website, the identity pays for itself in design decisions you don't have to make twice.
Full Brand Strategy & Identity includes
- Strategy and positioning
- Logo suite
- Color palette
- Typography system
- Brand guidelines
- Key brand assets
Boundaries
- Logo-only and guidelines-only scopes do not include strategy.
- Website design is a separate service.
- Brand Voice (verbal identity) is a separate $4,500 engagement.
- Deliverables and revision rounds are confirmed in a written proposal.
Related questions
Can I upgrade from logo-only to full identity later?
Yes. The full engagement is scoped fresh, building on what exists rather than billing you twice for the same work.
What is a logo suite?
The logo in its agreed variations and file formats, ready for print and screen use.
Next steps
- Compare every scope and price on Services.
- Send an inquiry with Brand Strategy & Identity preselected.
- Receive a written proposal confirming deliverables, revision rounds and schedule before work begins.
Exact deliverables, revision rounds and schedule are confirmed in a written proposal before work begins.