Can automation be added to a new brand and website?

Yes. Brand + Website + Automation (starting at $12,500 one-time) includes a $2,500 scoped automation allowance.

Who keeps the automations running?

They're handed off to you. Website + Automation Care ($650 per month) adds automation failure checks and up to 2 total hours of fixes or adjustments a month.

Answers · Automation

What can website automation do, and what does it cost?

Business Automation Setup (starting at $1,500 one-time) covers up to 3 simple workflows, such as inquiry confirmations, lead tracking, internal notifications or scheduling connections. Advanced Client Automation ($3,500–$6,000+ one-time) covers connected, multi-step client journeys across several tools. Third-party subscriptions and usage fees are billed separately.

Simple or advanced: how to tell

Simple setup fits when

Each task is one trigger and a few steps: someone submits a form, they get a confirmation, you get a notification, and the lead lands in a list.

Advanced fits when

A client moves through several tools: onboarding, CRM updates, invoice reminders and follow-up sequences that depend on each other.

Possible examples, not promises

Inquiry confirmation emails, a lead tracking sheet, a team notification for new inquiries, booking links connected to a calendar, or reminder sequences. What's built depends on your tools and the agreed scope.

Count the running costs

Many automations rely on paid tools. Their subscriptions and usage fees are yours and billed separately from HEM's one-time fee.

What automation scopes include

Workflow planning or mapping
Configuration of the agreed workflows
Multi-step integrations (advanced scope)
Testing
Handoff

Boundaries

The final price depends on the systems involved and workflow complexity.
Third-party subscriptions and usage fees are billed separately.
Monitoring after launch is optional through Website + Automation Care ($650 per month).