Does branding include a website?
No. Website design is separate. Signature Brand + Website ($10,000 one-time) combines both.
Answers · Branding
What is included in branding at HEM Studio?
Brand Strategy & Identity ($4,000 one-time) is the visual foundation: strategy and positioning, logo suite, color palette, typography, brand guidelines and key brand assets. Brand Voice Development & Setup ($4,500 one-time) is the verbal foundation: narrative, tone and messaging, plus setup of Facebook, Instagram and LinkedIn. They are separate services.
Identity or voice: how to decide
Choose identity if people don't recognize you
If your look is inconsistent, dated or missing, start with Brand Strategy & Identity. It gives you the logo, color, type and guidelines everything else is built on.
Choose voice if you don't know what to say
If the look is fine but your messaging, announcements and social channels feel unclear or inconsistent, Brand Voice Development & Setup documents how you speak and how communication moves across channels.
Already have a logo?
Brand guidelines alone are $1,500 one-time; logo design alone is $2,000 one-time. These à la carte options suit narrower needs.
Voice is not ongoing management
Voice setup is one-time. Day-to-day channel management is Executive Brand Management & Reputation Oversight at $6,500 per month, and setup is not required for every client.
Brand Strategy & Identity includes
- Strategy and positioning
- Logo suite
- Color palette
- Typography system
- Brand guidelines
- Key brand assets
Boundaries
- Website design is a separate service.
- Ongoing social media management is not included.
- Brand Voice ($4,500) covers narrative positioning, documented tone and messaging, channel preparation and launch, approval and response protocols; it does not include visual identity.
- Additional voice channels and review rounds are confirmed in the proposal.
Related questions
Which channels does Brand Voice setup cover?
Facebook, Instagram and LinkedIn. Additional channels are quoted separately.
Can I get both identity and voice?
Yes. They are distinct engagements and can be scoped together in one written proposal.
Exact deliverables, revision rounds and schedule are confirmed in a written proposal before work begins.